| In the 1970s, iron pumping additions were only available | | | | the first indicator for what sells and what doesn't . |
| thru mail order, from those tiny ads you saw in the | | | | Store owners don't have one product offer from one |
| muscle magazines. The powders arrived and tasted | | | | company. They have lots of firms eager to put the |
| like shredded card. You chugged them down with | | | | same product on the owner's shelf. For the patron is a |
| some raw egg whites mixed in and dealt with the | | | | great thing. The price of muscle building and diet |
| stomach discomfort for hours. | | | | products dropped noticeably, and they are going to |
| In the 80s and early 90s, you had to make a special | | | | stay dropped. Manufacturers now exist worldwide and |
| trip to the only GNC in the city. This was the Wild | | | | there isn't any monopoly on any product for long, as |
| West period of supplements, which rumours of | | | | discovery products are quickly back engineered and |
| companies spiking products to gather great reviews, | | | | rushed to the store shelves by rivals. A tub of whey is |
| and varied doses starting from useless to OTT as | | | | fast becoming similar to a gallon of milk or a bag of |
| corporations learned what they had and how it | | | | flour - greengrocers simply cannot raise the price even |
| worked and sold. Everything cost an arm and a leg, | | | | a greenback. |
| seeing as there had been no real competition to keep | | | | For the investor, the businessperson, or the weightlifting |
| the giant supplement store truthful.in the late 1990s and | | | | consumer, understanding that supplements are now |
| early 2000s, things started to change. Various chains | | | | part of the main line grocery system as a commodity |
| of health food and supplement stores started popping | | | | is extremely helpful information. Your portfolio might |
| up. Some standards and consistency in products | | | | enjoy the stability. The business you own will have |
| started to emerge. Prices fell significantly. Additions | | | | more leverage in negotiating with vendors. And for the |
| became available to a bigger base of clients. | | | | bodybuilder, the products you continually buy will |
| There's plenty of demand for them, and they can be | | | | become less expensive, and of better quality. See, |
| supplied by many firms. There are now lots of firms | | | | economics does not have to be uninteresting, if you |
| competing to sell the same products, and this means | | | | can get big, or become wealthy from it! |
| that the sellers have to'stay honest'. Price has become | | | | |